Shina Novalinga, or Teaching Others About Inuit Culture Through Social Media
Shina Novalinga, a 23-year-old Inuk activist and Montréal-based student, gained fame two years ago when she posted a video of herself and her mother throat singing on TikTok. Since then, she has gained close to 2 million followers on Instagram and 4 million on TikTok, where she shares her cultural heritage, a way for her to use her voice and celebrate her values.
Shina Novalinga, or Teaching Others About Inuit Culture Through Social Media
Shina Novalinga, a 23-year-old Inuk activist and Montréal-based student, gained fame two years ago when she posted a video of herself and her mother throat singing on TikTok. Shina has practised this traditional art, which uses breath and guttural sounds to create a rhythm, since a young age. Since then, she has been sharing her cultural heritage with millions of followers, a way for her to use her voice and express her values.
“I feel like our voices—mine, my mother’s and our people’s—are finally being heard. We want to throat sing for those who couldn’t.”
This young woman now has close to 2 million followers on Instagram and 4 million on TikTok, two platforms where she teaches about and shares the richness and beauty of Inuit culture. Since her first video, she has posted numerous others highlighting different aspects of her culture, including food and fashion.
In addition to posting about her roots, culture, and education, she touches people from all over the world by sharing her knowledge and reclaiming her culture for herself.
“It’s important for me to educate others on my platform because not a lot of people know about our history, or know about the Inuit culture. It has always been brushed off. My goal is to change that and not be afraid to speak about it.”
On December 2020, this talented Inuk raised over $12,000 in one week through TikTok and fundraising platform GoFundMe for local women’s shelters. She also sewed 100 gift bags, which she filled with feminine hygiene products, jewellery, and clothing, as well as food and other wellness products.
She recently raised over $280,000, once again through the fundraising platform GoFundMe, for children in 14 Nunavik communities. Her goal is to provide bikes to youth between 5 and 20 years of age to promote physical and mental well-being. All the money raised will be donated to the recreational department of each municipality, which will manage the funds and purchase bikes for the children of the communities.
Watch her TikTok videos here: https://www.tiktok.com/@shinanova
